Studying Hiring Policies
It seems that the Canadian Department of Multiculturalism and Heritage recently announced that MediaWitch will receive a $1.6M grant to study the lack of transgendered feminist-lesbian wiccan role models in TV beer commercials. They claim to be systemically stigmatized when passed over by the beer ad and shampoo people.
Labatt and Molson state that it is not formal policy to exclude transgendered feminist-lesbian wiccans from their ads, but their employees are now being enrolled in sensitivity courses.
I have an opinion: perhaps the target market for Labatt products are not moved to make their buying decisions through visual imagery of transgendered feminist-lesbian wiccans? I'm not claiming that these individuals and fans of theirs do not buy beer (I'll avoid the obvious quip about shampoo).
However, I figure they represent about 0.0001% of the market dominated by individuals who are moved to buying decisions by seeing the "beautiful, shapely women, their large, gravity-defying breasts barely contained by teensy-weensie bikini tops, just having a great time jumping up and down" that they're objecting to. It's a cost-benefit analysis, not a denigration of a "lifestyle choice".
Bah.
Labatt and Molson state that it is not formal policy to exclude transgendered feminist-lesbian wiccans from their ads, but their employees are now being enrolled in sensitivity courses.
I have an opinion: perhaps the target market for Labatt products are not moved to make their buying decisions through visual imagery of transgendered feminist-lesbian wiccans? I'm not claiming that these individuals and fans of theirs do not buy beer (I'll avoid the obvious quip about shampoo).
However, I figure they represent about 0.0001% of the market dominated by individuals who are moved to buying decisions by seeing the "beautiful, shapely women, their large, gravity-defying breasts barely contained by teensy-weensie bikini tops, just having a great time jumping up and down" that they're objecting to. It's a cost-benefit analysis, not a denigration of a "lifestyle choice".
Bah.
posted by enthrall at 12:58 PM
2 Comments:
O.k., so last night I couldn't sleep and came to my computer to do something that I, upon sitting, forgot. So, I started googling random people that I could remember the names of and there you were. So... here I am saying hello. Hopefully you'll remember your dear old friend, Debra (from Utah) but it has been... 7? years since I last talked to you so I'll forgive you if you don't. Anyhow, you can email me at spirituallynx@hotmail.com if you'd like to chat.
Perhaps the fact that Deb sent me (Heidi, also from Utah, unfortunately) your link will jog your memory a bit if it had grown hazy. I'm very glad to see that you are doing well. Belated congrats on the marriage and baby, you sell-out of bachelors everywhere you :P Write if you'd like, leyira@gmail.com, ignore if not :)
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